Advertising In Video Games

      Advertising in video games has become more and more popular nowadays, because it has become more effective than advertising on television.
      
      In a March, 2009 study commissioned by NeoEdge, (a California-based gaming advertising network) "2000 consumers and over one million logo images were used to show that online gamers are more likely to recall brands embedded in video games. Part of this is thought to be due to the way the eye perceives motion in video games. The goal of the study was to determine the cost-effectiveness and efficiency of this fledgling advertising medium."

This are some techniques used now.

You need to smell great when taking over a small country...

Take this shot from 2005 's Splinter Cell: Chaos Theory. "That giant ad for Axe in the background is an example of what is known as "dynamic game advertising." These are the result of the software company (Ubisoft in this case) signing contracts with a bunch of agencies allowing promotion of real products in the game's world. The scary thing is that these in-game ads can be updated and changed via the internet." 


~Yi

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Angry Birds Space take over Space Needle

On March 28th, Rovio Games released a new installment of the number one mobile video game series in the world, Angry Birds: Space.  For the launch of the newest Angry Birds, T-Mobile and Rovio Games put together an extremely clever advertising stunt.  The notorious red slingshot aviators reached a new status of gigantic, hanging an enormous 300 foot sling shot alongside the iconic Seattle Space Needle.  Customers were invited to the top of the Space Needle to play the new game, and enjoy Angry Birds cupcakes.

Over the last few years Angry Birds has reached Icon status. With over 700 million downloads, and countless retail products, the mobile app has been labeled as highly addictive and fairly priced.  Angry Birds: Space will be no different.  Rovio has teamed up with T-Mobile to offer exclusive game content through the new Samsung Exhibit II 4g.  They will also extend more extended features of the game as part of a continued partnership with mega retailer Walmart.  Customers will be able to collect exclusive content and unlock up to 4 new levels, by purchasing various Angry Bird products at over 2000 Walmart stores.

~Brandon
 

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Electronic Arts named Worst Company in America

When people think corporate greed, they may think of companies such as JP Morgan, Enron, or Bank of America. Though BoA was the second choice, video game producer and developer Electronic Arts has been named Worst Company in America for 2012 with over 250,000 votes entered. Some reasons for this "honor" include $60 game prices, ominous microtranscations, and annual releases with exclusive licenses (such as the Madden series with NFL).

- John

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