Advertising In Video Games

      Advertising in video games has become more and more popular nowadays, because it has become more effective than advertising on television.
      
      In a March, 2009 study commissioned by NeoEdge, (a California-based gaming advertising network) "2000 consumers and over one million logo images were used to show that online gamers are more likely to recall brands embedded in video games. Part of this is thought to be due to the way the eye perceives motion in video games. The goal of the study was to determine the cost-effectiveness and efficiency of this fledgling advertising medium."

This are some techniques used now.

You need to smell great when taking over a small country...

Take this shot from 2005 's Splinter Cell: Chaos Theory. "That giant ad for Axe in the background is an example of what is known as "dynamic game advertising." These are the result of the software company (Ubisoft in this case) signing contracts with a bunch of agencies allowing promotion of real products in the game's world. The scary thing is that these in-game ads can be updated and changed via the internet." 


~Yi