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The evolution of videogame advertising

           The commercials for video games today are very different compared with the commercials in the 80s and earlier part of the 90s. In the 80s and earlier part of the 90s, there were only a few and simple commercials for video games. Those commercials looked like this:

               However, the commercials for video games today are very creative and fancy. According to Kriel, "ad agencies really started getting a handle on this whole commercials for video games thing. The realisation that, even for serious gamers, the playing of games was only one facet of a larger life meant it wasn’t long before we starting seeing ads, that included wit, humour, poignancy and pathos. The ads moved away from the hardsell, from trying to schill us a on a product, but started to be a vehicle that validated our pastime. " We started seeing stuff like this:



~Yi

1 comments:

  1. Sven said...:

    Interesting observation. What's your take on the last commercial? Do you think it is an effective ad? The title mentions "Banned" -- any idea why this commercial would be banned? It does not show explicit violence so I'm surprised that the commercial was banned. Does it glorify violence?

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